The Concept

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Our business is anchored in a concept that was developed after more than eight years of working in comunications, marketing and advertising for private and public companies. And it was nourished, with a passion for human behavior, individual evolution, and consciousness.

After the need for consistency between what we do best in the professional level, and the personal comitment of our founders in the advancement of humanity. The concept and model Development of Inner and Outer Enterprises was born, merging two estructural columns: Communication and Human Evolution.

This model drives the success of our company and ensures its promising future.

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Development of Inner and Outer Enterprises

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An enterprise is a project of any kind or size, but it is specially, a bold and complex one.

Development of Inner and Outer Enterprises, is centered in the recognition that every single enterprise is about people. And to connect well with  our customers, patients, friends, family or whoever we are interacting or need to get in touch with. First, we have to be able to exchange information with ourselves.

Unfortunately, we tend to think that what we need to communicate outside, to our: clients, consumers, potential markets, etc. It’s disconnected of what we are communicating inside (in our inner chat), and that is wrong! Both are COMPLETELY connected.

Therefore, focusing on Inner and Outer coherence is determinant to the successfully convey of any idea or feeling. To reach that consistency we have to start by knowing our true views and beliefs. And that answer is inside.

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“There is no way to follow your heart
if you don´t have a clue of what is saying”

– Catalina Morales. CEO, Founding Partner

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Only a holistic approach that recognizes the crucial and permanent connection between the company and the entrepreneur*, will allow steady and satisfactory achievement of the goals. Consequently, this enterprise development aims for a clear interaction with yourself, and within yourself (Inner Enterprise). To then, use communication as the key to open the door to bring life to that idea, product, service or feeling (Outer Enterprise).

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“Success comes after we connect our thinking,
businesses and lives with our true selves.”

– Catalina Morales. CEO, Founding Partner

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If you want to know more about our core concept and model,
we invite you to delve into The rise of the Wave [The Book].Screen Shot 2016-08-28 at 10.57.19 AM

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